Principles of Marketing: A Value-Based Approach

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Business & Economics - Sales & Marketing
Principles of Marketing: A Value-Based...

Principles of Marketing: A Value-Based Approach

Ayantunji Gbadamosi, Sonny Nwankwo, Ian Bathgate

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An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

Kateqoriyalar:

Business & Economics - Sales & Marketing

İl:

2013

Nəşriyyat:

Palgrave Macmillan

Dil:

english

Səhifələr:

428

ISBN 10:

0230392709

ISBN 13:

9780230392700

Fayl:

PDF, 8.05 MB

IPFS:

,

english, 2013

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